Essays about: "Halissa Odebrecht da Silva"

Found 1 essay containing the words Halissa Odebrecht da Silva.

  1. 1. The COO Effect in the International Brand Positioning : A Qualitative Study of Chinese Companies

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Halissa Odebrecht da Silva; Barbara Kobuszewski Volles; [2014]
    Keywords : brand positioning; COO country-of-origin ; Chinese companies; international brand positioning.;

    Abstract : Chinese companies have been an important issue in the world economy development, since China belongs to the group of emerging countries that had been gaining prominence in the last years. To gain market, ranges of companies are going abroad, aiming to develop their brands internationally. READ MORE