Essays about: "Hallyu"

Found 4 essays containing the word Hallyu.

  1. 1. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.

    University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Author : Lovisa Ingels; [2020]
    Keywords : Korea; K-beauty; Korean beauty; Korean Wave; Hallyu; country-of-origin; country-of-origin effect; country-of-manufacturing; nation branding;

    Abstract : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. READ MORE

  3. 2. Following the Hallyu : Korean Imaginations in Swedish Adults

    University essay from Stockholms universitet/Socialantropologiska institutionen

    Author : Martin Edström; [2020]
    Keywords : Korean wave; Hallyu; imagination; South Korea; anthropology; global mobility; language program;

    Abstract : This paper is an empirical study examining the reasoning behind Swedish adults’ choices of attending Korean language programs in the Republic of Korea. By using anthropological modes of inquiry and methods such as participant observation and different qualitative interviews, the focus of the research is on the mental processes behind these choices. READ MORE

  4. 3. The South Korean Music Industry: The Rise and Success of ‘K-Pop’ By: Johan

    University essay from Stockholms universitet/Avdelningen för koreanska

    Author : Johan Williams Jolin; [2017]
    Keywords : Music industry; K-pop; South Korea; Hallyu; Social media; Diversification;

    Abstract : .... READ MORE

  5. 4. A study of the Korean Wave in order to be a lesson to Thailand for establishing a Thai Wave

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pavinee Potipan; Nantaphorn Worrawutteerakul; [2010]
    Keywords : Korean Wave; Culture; Hallyu; Entertainment.;

    Abstract : .... READ MORE