Essays about: "Hampus Henriksson"

Found 1 essay containing the words Hampus Henriksson.

  1. 1. Supplier-Buyer Relationships within the Small-Sized Fashion Retail Industry : A qualitative study of relationship marketing within small-sized fashion retailers in Sweden

    University essay from Institutionen för marknadsföring (MF)

    Author : Cecilia Wilthorn; Marie Larsson; Hampus Henriksson; [2013]
    Keywords : Relationship marketing; Buyer-supplier relationship; Trust; Commitment; Affective; Calculative; Small-sized fashion retailer;

    Abstract : Despite the vast research within the fields of buyer-supplier relationships and the fashion industry, a lack of comprehensive understanding concerning the connection between the two seems to be found. Research regarding long-term relations and key concepts in form of trust and commitment, are stated to be crucial in order to create a long-term relationship. READ MORE