Essays about: "Handan Liu"

Found 1 essay containing the words Handan Liu.

  1. 1. Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Handan Liu; Jin Ma; [2010]
    Keywords : : Online advertising; interactivity; advertising mangement; hirachy of effectiveness;

    Abstract : Online advertising which is a new form of communication provides interactivity between advertisers and consumers.This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model. READ MORE