Essays about: "Hanna Björkman"

Showing result 1 - 5 of 7 essays containing the words Hanna Björkman.

1. 1. The Devil Wears (New) Prada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Björkman; Elsa Spenninge; [2023]
   Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

3. 2. The Effect of ESG on a Global Fund Market - Integrating Environmental, Social and Governance (ESG) in the investment strategy: A Global Market Research

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Hanna Björkman; Michael Erlandsson; [2019-07-12]
   Keywords : ESG; global funds; environmental responsibility; social responsibility; corporate governance; responsible investments; impact investments; Morningstar;

   Abstract : This paper investigates the different performances of global funds when implementing an ESG-strategy during the period 2013 to 2018. Using the from Morningstar Direct, consisting of return, Morningstar Sustainability Rating, Morningstar Portfolio Sustainability Score, Portfolio Controversy level and Environmental-, Social-, and Governance- Score, we conduct the regression analysis using the Fama French Carhart model. READ MORE

4. 3. Designing a board game rulebook – It is harder than you would think

   University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

   Author : Hanna Björkman; [2019]
   Keywords : graphic design; board game; tabletop game; rulebook; rule book; instruction manual; layout; typography; research through design; color; gestalt principles; teaching;

   Abstract : This thesis has explored how to create a board game rulebook, for the board game Curators, in order to facilitate learning the rules as well as reminding players of the rules. This was done via research through design. READ MORE

5. 4. Retail Experience Marketing : A study on customer perceptions of successful in-store experience marketing within retailing

   University essay from

   Author : Michaela Tengström; Hanna Björkman; Patricia Egardsson; [2015]
   Keywords : Experience Marketing; Retailing; Brick and Mortar; Customer Perceptions; Important Factors in Creating Successful Experiences;

   Abstract : It has been shown that in today’s society, businesses will need to consider not only selling products or services, but also experiences in order to fulfil customers’ increasing demand for more stimuli in purchase situations. Additionally, brick and mortar retailers will need to respond to the increased use of online sales channels through finding ways of attracting customers to their stores. READ MORE

6. 5. The role of social auditors : A categorization of the unknown

   University essay from Företagsekonomiska institutionen

   Author : Hanna Björkman; Emelie Wong; [2013]
   Keywords : Corporate Social Responsibility; Supply Chain Management; Independence; Multi-Stakeholder Initiative; Social Audits; Buyer-Supplier Relationship;

   Abstract : As demands on companies’ accountability have increased, researchers have turned their attention towards the social auditing practice and studied its role in companies supply chains. This study highlights a theory gap, questioning existing praise and criticism correlated to the categorization of social auditors. READ MORE