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Found 2 essays matching the above criteria.
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1. Doing a Gucci
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation
University essay from Göteborgs universitet/Graduate SchoolAbstract : This article focuses on how artificial intelligence (AI) has potential to make marketing procurement more effective and efficient. Creating more time for marketing buyers gives them opportunities to engage in value creating strategy work benefiting the brand. Volvo Cars is used as a case study from which a qualitative discourse study is performed. READ MORE
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