Essays about: "Hanna Mölne"

Found 1 essay containing the words Hanna Mölne.

  1. 1. Made in Italy

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Hanna Mölne; Stina Lamm; [2013]
    Keywords : Italian fashion industry; Made in Italy; Nation branding; Craftsmanship; Delocalisation; Griffe; Country-of-Origin; Starlight Effect; Made in;

    Abstract : This paper investigates how professionals within the Italian fashion industrycollaborate and communicate to develop the nation brand Made in Italy. Theproblem of brand confusion, which occurs when the different parties within anation does not cooperate towards a distinct brand message, is analysed. READ MORE