Essays about: "Hanna Niklasson"
Found 1 essay containing the words Hanna Niklasson.
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1. The stories charities tell : An explorative study on the role of stories in charities' internal branding
University essay from Företagsekonomiska institutionenAbstract : Charities struggle with scarce marketing and branding resources, as do many non-profits, but nevertheless they need to communicate a trustworthy external brand. A strong internal brand is suggested to enhance the external brand and storytelling is addressed as an established tool for internal branding. READ MORE
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