Essays about: "Hanna Nyremo"

Found 2 essays containing the words Hanna Nyremo.

1. 1. Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Florian Felder; Hanna Nyremo; Linda Strålman; Anna Widerberg; [2020]
   Keywords : Brand perception; brand image; brand vision; communication; cognitive psychology; sustainability; Nespresso.; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to analyse the misalignment between brand vision and brand image. Particular emphasis is placed upon the role of customers’ perceptions when it comes to shaping the brand image. READ MORE

3. 2. Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Nyremo; Anna Widerberg; [2020]
   Keywords : Sustainable Consumption; Theory of Planned Behaviour; Eco-labels; Eco-label Knowledge; Eco-label Trust; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to examine eco-label knowledge and eco-label trust, and their relationships to planned sustainable behaviour. This will be done by investigating the Swedish market and more specifically eco-labelled food within the FMCG sector. READ MORE