Essays about: "Hanna Stensson"

Found 1 essay containing the words Hanna Stensson.

  1. 1. The State of the Art in PR Evaluation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hanna Stensson; [2017]
    Keywords : Public relations; Evaluation; Value; Agency settings; Consulting; Professionalisation; Practitioner perspective; Sweden; Social Sciences;

    Abstract : As the boundaries between different communication disciplines blur, PR experts are forced to operate in increasingly competitive business environments. They are pressured to prove the usefulness of their activities in measurable terms. READ MORE