Essays about: "Hanna Sundell"

Found 2 essays containing the words Hanna Sundell.

  1. 1. Foreign Market Entry Modes of Running Events- the internationalization of GöteborgsVarvet Half marathon

    University essay from Göteborgs universitet/Graduate School

    Author : Jenny Cheng; Hanna Sundell; [2011-07-06]
    Keywords : ;

    Abstract : Sports events are becoming increasingly globally important in social and economic terms. The number of people traveling abroad aiming to participate in those events has strongly increased in recent years. READ MORE

  3. 2. The new modified Uppsala model

    University essay from Institutionen för ekonomi

    Author : Gabrielle Hansson; Hanna Sundell; Marcus Öhman; []
    Keywords : ;

    Abstract : The Uppsala model is one of the theories describing the internationalization process of firms. The model states that firms first choose to enter nearby markets with low market commitment. We found a case where the firm did not follow the model. Thus, it is not applicable to all firms. READ MORE