Essays about: "Hanna Terry"

Found 1 essay containing the words Hanna Terry.

  1. 1. "This team wins, everyone wins" A critical analysis of femvertising techniques and mediated discourses in Nike advertisements featuring the US Women’s National Soccer Team during World Cup year 2019

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Hanna Terry; [2019]
    Keywords : Gender roles; Media; Feminism; Post-feminism; Femvertising; Discourse; Soccer; Nike;

    Abstract : Nike has long been considered in the sports and advertising world as being a “champion” for women’s empowerment. Since their shift towards female-centred marketing for their sub-brand in 1987, Nike has been at the forefront of women-specific sports products and advertising, and has received many accolades for their female-centred advertising messages (Flynn, 2015). READ MORE