Essays about: "Hanna Tholander"

Found 1 essay containing the words Hanna Tholander.

  1. 1. The stories charities tell : An explorative study on the role of stories in charities' internal branding

    University essay from Företagsekonomiska institutionen

    Author : Hanna Niklasson; Hanna Tholander; [2013]
    Keywords : Storytelling; Internal branding; Core values; Organizational culture; Internal communication; Swedish charity sector;

    Abstract : Charities struggle with scarce marketing and branding resources, as do many non-profits, but nevertheless they need to communicate a trustworthy external brand. A strong internal brand is suggested to enhance the external brand and storytelling is addressed as an established tool for internal branding. READ MORE