Essays about: "Hanna Winberg"

Found 1 essay containing the words Hanna Winberg.

  1. 1. The Image Game: An Explanatory Case Study on Soft Power as a Strategic Ulterior Motive in Chinese Football

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Hanna Winberg; [2017]
    Keywords : Soft Power; China; Chinese Football; Hard and Soft Resources; Sports; Law and Political Science;

    Abstract : In the 21st century more states are realizing the benefits with hosting “Sports Mega-Events” such as the Olympic Games or the FIFA World Cup. These events create an opportunity for a country to spread a carefully selected image and to gain influence and attraction in the international arena, or in other words, to exercise soft power. READ MORE