Essays about: "Hannah Kumlin"

Found 1 essay containing the words Hannah Kumlin.

  1. 1. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
    Keywords : marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

    Abstract : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. READ MORE