Essays about: "Hannah Mellin"

Found 2 essays containing the words Hannah Mellin.

  1. 1. Play me that Trait : An exploratory study on the association between Sonic logos and Brand personality traits

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Mellin; Kewin Olsson; Hannah Svensson; [2022]
    Keywords : Sonic branding; Brand personality traits; Responsibility; Activity; Aggressiveness; Simplicity; Emotionality; Sonic logos; Mode; Tempo; Association;

    Abstract : The aim of this research is to explore the association between brand personality traits and sonic logos. The brand personality traits that are incorporated into this research are Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. These traits constitute one of the two building blocks for this research. READ MORE

  3. 2. Small Yapping Dog: Exploring the role of the Nordics in the CSR work of MNCs

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Filip Engholm; Hannah Mellin; [2019]
    Keywords : corporate social responsibility CSR ; multinational corporations MNCs ; the Nordics; stakeholder theory; neo-institutionalism;

    Abstract : Corporate Social Responsibility is an increasingly prevalent point of discussion, and the Nordic countries are especially active and vocal on the subject. Despite representing a small part of the global market, they have established an impactful role in the conversation. READ MORE