Essays about: "Hannah Scherrer"

Found 1 essay containing the words Hannah Scherrer.

  1. 1. Stupefying ads: Does advertising that underestimates our intelligence make us stupid?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lovisa Dehlin; Hannah Scherrer; [2018]
    Keywords : Cognitive ability; Processing fluency; Persuasion knowledge; Arousal; Ad skepticism;

    Abstract : The marketing landscape seems to experience a worrying trend where consumers' intelligence is underestimated and insulted. However, little is known about the unintended effects these types of advertisements have on consumers. READ MORE