Essays about: "Hannes Lüder"

Found 1 essay containing the words Hannes Lüder.

  1. 1. Psychic Distance and the importance of its perception concerning the management of international processes, of internet-operating companies

    University essay from Högskolan i Halmstad

    Author : Hannes Lüder; Mattis Nuppenau; [2018]
    Keywords : Psychic Distance; Market Entry; Paradox; Internationalisation; Uppsala Model;

    Abstract : In the last decades it has been argued whether psychic distances have lost their importance on the world markets. The access to information through the internet may have reduced them and made them more understandable, but it has also increased the overall world trades leading to more diversity and therefore to more different market segments that have to be considered. READ MORE