Essays about: "Hannover Messe"
Found 2 essays containing the words Hannover Messe.
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1. Industry 4.0 : How can Industry 4.0 create value in manufacturing companies?
University essay from KTH/Industriell produktionAbstract : At Hannover Messe in 2011, an annual German industrial fair, a term called Industry 4.0 was first mentioned. It defines the fourth industrial revolution. Industry 4. READ MORE
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2. The silence at trade shows: : A case study at Hannover Messe
University essay from IHH, Marketing and LogisticsAbstract : This thesis studies the non-verbal communication such as the body language in the context of a trade show. The non-verbal communication is one of the primary conveyors of messages and trade shows are one of the major channels were firms attract new customers. However the combination of trade shows and non-verbal communication is overlooked. READ MORE
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