Essays about: "Hans-magnus Malmström"
Found 1 essay containing the words Hans-magnus Malmström.
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1. The effect of corporate social responsibility on consumers buying decisions : An empirical study of a Swedish grocery retailer
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study is to analyze how CSR affects consumer behavior and how consumers are affected by, act on and behave as a result of the CSR strategies implemented by Coop grocery stores. If people are aware, have knowledge and what they know about Coop´ CSR work will be analyzed and compared with the help of survey investigations conducted in both Stockholm and Gävle. READ MORE
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