Essays about: "Haochang Li"
Found 1 essay containing the words Haochang Li.
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1. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE
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