Essays about: "Haofu Fan"

Found 1 essay containing the words Haofu Fan.

  1. 1. Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry

    University essay from Avdelningen för ekonomi

    Author : Haofu Fan; Lin Zeng; [2011]
    Keywords : Green food; Green marketing; Green marketing mix; Consumer behavior; Green consumer;

    Abstract : Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. READ MORE