Essays about: "Haralampos Karatzas"

Found 1 essay containing the words Haralampos Karatzas.

  1. 1. Bread and Entertainment : A Case Study of Positioning for Growth in the Food Industry

    University essay from Ekonomiska institutionen

    Author : Haralampos Karatzas; Jens Löfflath; [2002]
    Keywords : Business and economics; perception; strategi; positionering; varumärke; tillväxt; livsmedelsbranschen; Ekonomi;

    Abstract : Background: In the face of toughening competition, diminishing profitability and increasing shareholder demands, growth is often seen as a necessary means for an organisation if it wishes to survive. In order to do so, the company is often forced to seek out novel ways by which it may achieve the ambition of growing. READ MORE