Essays about: "Hedonic Motivation"

Showing result 1 - 5 of 43 essays containing the words Hedonic Motivation.

1. 1. ChatGPT: Changing Education, One Prompt at a Time, A quantitative study of factors influencing students' usage of ChatGPT

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Tess Brodin; Julia Lundberg; [2023]
   Keywords : ChatGPT; Unified Theory of Acceptance and Use of Technology; Performance Experienced; Creativity;

   Abstract : An AI tool that has gained massive media attention in the past months is the language model ChatGPT. The rapid adoption of the tool by students made the authors of this study curious about exploring the chatbot further, using technology adoption theory. READ MORE

3. 2. From Board Games to Unicorns: Gamification and Its Impact on Ideation for Nascent Entrepreneurs

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Måns Heurlin; Jonathan Andersson; Jonathan Rooth; [2023]
   Keywords : Gamification; Ideation; Business and Economics;

   Abstract : Title: From Board Games to Unicorns: Gamification and Its Impact on Ideation for Nascent Entrepreneurs Seminar date: January 11th, 2023 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Jonathan Andersson, Måns Heurlin, Jonathan Rooth Supervisor: Joakim Winborg Keywords: Gamification; Innovation; Ideation; Entrepreneurship; Nascent entrepreneurs; Idea generation Research question: What are the effects of gamification on ideation for nascent entrepreneurs? Purpose: The purpose of the study is to contribute with increased understanding of how decision- makers in startups argue when choosing location of production. Methodology: Quasi-experiment with a deductive logic of inquiry, executed through semi-structured interviews. READ MORE

4. 3. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
   Keywords : sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

   Abstract : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. READ MORE

5. 4. Investigating effects of IT functionalities of wearable devices on their users

   University essay from Lunds universitet/Institutionen för informatik

   Author : Cezary Szopa; Ke-Chieh Lai; [2023]
   Keywords : Wearable Devices; IT Functionalities; Self-monitoring; Technology Adoption; UTAUT2; Business and Economics;

   Abstract : Smart wearable technology devices have facilitated self-monitoring that enables control of health and fitness through various metrics that are based on the collected data. Although wearable technology devices can be beneficial for health and well-being, their current level of adoption and commercialisation is still in the early phase, and researchers are attempting to identify the factors that impact the adoption of these devices. READ MORE

6. 5. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Pavel Kerim; Marina Borrell; [2023]
   Keywords : co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

   Abstract : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. READ MORE