Essays about: "Hedvig Henrekson"

Found 1 essay containing the words Hedvig Henrekson.

  1. 1. The Impact of Virtual Agents on Customer Loyalty in Major Swedish Banks

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Oskar Bladh; Hedvig Henrekson; Ida Modée; [2018]
    Keywords : Customer Loyalty; Banking Sector; Customer Service; Artificial Intelligence; Virtual Agents;

    Abstract : Abstract Background Since the emergence of digital banking, the financial sector has experienced a significant transformation in both how business is conducted and how services are provided to customers. Previous literature has examined how new technologies and the digitalization of banks' customer service affect customer loyalty. READ MORE