Essays about: "Hekla Goodman"

Found 1 essay containing the words Hekla Goodman.

  1. 1. Connecting Tech Startups to Users : An Explorative Case Study of Dubble on Social Media Through the Duration of an Accelerator Program

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Hekla Goodman; [2015]
    Keywords : Social Media; Engagement; Brand Community; Tech Startup; Users; Accelerator Program; Tech Ecosystem;

    Abstract : Tech startups use social media in an idiosyncratic way. Dubble, a tech startup, inducted into an accelerator program to grow their company, and potentially acquire investment. In a short period of time, Dubble grew their social media following exponentially. READ MORE