Essays about: "Helena Søsted Westmark"
Found 1 essay containing the words Helena Søsted Westmark.
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1. Understanding Generation Z Consumers Expectations of In-Store Digital Devices in Retailing: A Segmentation Framework
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to explore Generation Z consumers’ expectations of in-store digital technologies and to enhance the understanding of different segments’ consumer values derived from in-store technologies. The analysis of the empirical material allowed to identify a new segment of Generation Z consumers, Conventionals, and reveal new consumer values derived from in-store technology which are unique for Generation Z consumers - privacy, supportiveness, visibility, and alignment. READ MORE
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