Essays about: "Helena Storsten"

Found 2 essays containing the words Helena Storsten.

1. 1. Message In A Bottle

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ioannis Petalidis; Helena Storsten; [2014]
   Keywords : Brand Identity; SME; Brand identity creation; brand personality; organizational identity; brand as a symbol; brand as a product; Business and Economics;

   Abstract : Purpose: The purpose of this study is to gain an understanding on how SMEs can position themselves through brand identity, by investigating their strategic approach to brand identity creation and development. Methodology: This research is based on an exploratory case study with an iterative approach. READ MORE

3. 2. Who are we? : A quantitative study on the employer brand of Lycksele municipality

   University essay from Företagsekonomi

   Author : Helena Storsten; Denise Ampuero; [2013]
   Keywords : Employer Branding; Marketing;

   Abstract : The main purpose of this thesis is to investigate the impact of the factors of attractiveness, organization and reputation on corporate brand identity of Lycksele municipality from the viewpoint of current employees. To achieve this, a conceptual framework and hypotheses were constructed that would allow us to test positive significant effects between factors. READ MORE