Essays about: "Helena Warfvinge"

Found 1 essay containing the words Helena Warfvinge.

  1. 1. Pop-up Stores in Fashion Retailing - A description of temporary retailing in relation to Flagship Stores and Outlet Stores

    University essay from Göteborgs universitet/Graduate School

    Author : Haris Smajovic; Helena Warfvinge; [2014-12-05]
    Keywords : Pop-up retailing; Pop-up stores; Temporary stores; Fashion Retail;

    Abstract : The use of temporary stores, so called pop-up stores, has over the years become a common occurrence in the fashion industry. While previous research in regards to the pop-up store phenomenon has investigated its functions, there remains a gap in the research regarding the definition of a pop-up store and its distinguishing features in relation to other commonly utilized store formats. READ MORE