Essays about: "Helena Wictor"

Found 1 essay containing the words Helena Wictor.

  1. 1. Keeping it real? - A critical investigation of the authenticity among influencers in the social media environment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Wassberg; Helena Wictor; [2019]
    Keywords : Social Media Influencer; influencer marketing; brand authenticity; social media users; Millennial followers; Business and Economics;

    Abstract : The study is of qualitative character, adopting a constructionist perspective and following an abductive approach. The qualitative material has been gathered through a set of semi-structured focus group interviews. READ MORE