Essays about: "Helene Bergmann"

Found 1 essay containing the words Helene Bergmann.

  1. 1. Wettodry Initiative : Leading the Way to a Sustainable Fashion Supply Chain through E-Mass Customization

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Helene Bergmann; [2012]
    Keywords : e-mass customization; supply chain management; sustainability; digital textile printing;

    Abstract : For this thesis, the concept of e-mass customization, supported through e-commerceand away from mass production is considered as an alternative and sustainable strategyfor fashion and textile companies of western markets. Since the need for selfactualization and individualization increases among western societies, in addition tosustainably conscious consumption patterns, mass customization is one strategicsolution to face current market trends. READ MORE