Essays about: "Helene Kruse"

Found 1 essay containing the words Helene Kruse.

  1. 1. Simulating Employee Presence in Store Environments: A quantitative study investigating the possibilities of simulating mere employee presence in retail settings.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Helene Kruse; Johanna Melnyk; [2015]
    Keywords : mere presence; employee presence; simulation; customer satisfaction; customer pleasure;

    Abstract : Research shows that employee mere presence is of greater importance than may have previously realized. The purpose of this thesis is to investigate whether it is possible to simulate employee mere presence in a retail setting. READ MORE