Essays about: "Henric Sundberg"

Found 2 essays containing the words Henric Sundberg.

1. 1. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Anton Olivensjö; Gustav Sundberg; [2015]
   Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

   Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE

3. 2. The ex-dividend day effect on the Stockholm stock exchange

   University essay from Göteborgs universitet/Graduate School

   Author : Henric Sundberg; Martin Halvorsen; [2012-07-25]
   Keywords : ;

   Abstract : Our thesis documents the ex-dividend day effect on the Stockholm stock exchange for the period 2000 to 2011. In a perfect capital market, when a share goes ex-dividend, the price of the share should fall by the amount of the dividend, ceteris paribus. Using event study methodology we estimate the abnormal return on the ex-dividend day. READ MORE