Essays about: "Henrik Aronsson"
Found 3 essays containing the words Henrik Aronsson.
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1. Brand activism, does it work? : A quantitative study on how advertising that contains elements of social activism affects consumer-based brand equity and how it in turn affects consumer purchasing engagement
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 3 June Level: Master Thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Paul Kato (95/03/11) and Henrik Aronsson (95/10/29) Title: Brand Activism, does it work? Tutor: Edward Gillmore Keywords: Brand activism, brand equity, social activism, attitudes, woke washing Research questions: a. How is the consumer-based brand equity affected by a company’s use of social activism in its marketing? b. READ MORE
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2. Sales Forecasting Management - Attitudes towards sales forecasting management in a Swedish retail firm
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : With a larger uncertainty and a more rapid change in today’s business environment, a heavier role to play lies within predicting future sales, also known as sales forecasting. Although prediction becomes more important in order to not lose market shares, not all companies regard the sales forecasting process as a key function within their organization. READ MORE
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3. Local Delivery of Bisphosphonates from FibMat Matrix
University essay from Institutionen för fysik, kemi och biologiAbstract : Improving the functionality and reducing revision rates are important driving forces in the development of orthopaedic implants. FibMat is a fibrinogen based matrix developed towards commercialisation by the company Optovent AB. This matrix can be coated on implants and act as a local drug delivery system for bisphosphonates (BPs). READ MORE
