Essays about: "Henrik Callerstrand"

Found 1 essay containing the words Henrik Callerstrand.

  1. 1. The Role of Art in Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Henrik Callerstrand; [2010]
    Keywords : Art in advertising; Ad creativity; Ad effort; Ad cost; Luxury perceptions;

    Abstract : Art and advertising, although ideologically separated by the notion of business, carry out their existences intertwined. Still, there is little research today concerning what it is that brings about the positive effects that we see. READ MORE