Essays about: "Henrik Dahlberg"

Found 2 essays containing the words Henrik Dahlberg.

  1. 1. The consequences of screwing up - How components of your brand equity are affected by a corporate scandal

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Dahlberg; Martin Trosell; [2019-07-03]
    Keywords : Scandals; Gender; CSR; CSiR; Brand equity; Emotions;

    Abstract : The purpose of this study is to investigate in detail how brand equity is affected by a corporate scandal. This is done by running an experiment where two fictive brands, only separated by the amount of CSR activities they are involved with, are responsible for a corporate scandal. READ MORE

  2. 2. Aerodynamic development of Formula Student race car

    University essay from KTH/Mekanik

    Author : Henrik Dahlberg; [2014]
    Keywords : ;

    Abstract : This thesis describes the process of developing the aerodynamics package of a Formula Student race car with computational  uid dynamics. It investigates the eects of aerodynamics on the vehicle's behaviour and performance with regard to the Formula Student competition format. READ MORE