Essays about: "Henrik Ekwall"

Found 1 essay containing the words Henrik Ekwall.

  1. 1. How big is the big screen? Understanding the demand for experience goods: the case of the Swedish cinema market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Henrik Ekwall; Molly Guggenheimer; [2019]
    Keywords : Cinema; Swedish film industry; Demand for film; Film audience; Experience goods;

    Abstract : In this study, we analyze the factors that affect demand for theatrical films in Sweden, how they do so, and how these factors change with regards to a film's regional origin. An ordinary least squares model with cinema admissions as the dependent variable is developed on a sample of 1293 films released on Swedish cinemas in between 2012 and 2016. READ MORE