Essays about: "Henrik Engervall"

Found 1 essay containing the words Henrik Engervall.

  1. 1. University attractiveness and the creation of an improved ranking model

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Henrik Engervall; Niklas Gilmark; [2012]
    Keywords : University attractiveness; University ranking; Students;

    Abstract : As the university sector turns into a more highly competitive industry and as the amount of university rankings is growing, the need for good information increases: how to more efficiently attract students and what is the relevance of the comparisons between the universities in form of university rankings? In this thesis we address these issues by studying university attractiveness in a university-ranking context. More specifically, we firstly examine the underlying dimensions that influence university attractiveness from the student perspective. READ MORE