Essays about: "Henrik Gedda"
Found 2 essays containing the words Henrik Gedda.
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1. Google Ads: Understanding millennials' search behavior on mobile devices
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. READ MORE
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2. Do emotions matter? A quantitative research in Employer branding.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Employer branding is a key concept when managing human resources. Such management distinguishes the possibility to increase attractiveness with the use of employer brand associations when being an employer of choice. READ MORE