Essays about: "Henrik Gedda"

Found 2 essays containing the words Henrik Gedda.

  1. 1. Google Ads: Understanding millennials' search behavior on mobile devices

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jennifer Claesson; Henrik Gedda; [2018]
    Keywords : Marketing Communication; Search Engine Marketing; Sponsored Search Results; Organic Search Results; Attitudes;

    Abstract : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. READ MORE

  2. 2. Do emotions matter? A quantitative research in Employer branding.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nicklas Nordmark; Henrik Gedda; [2017]
    Keywords : ;

    Abstract : Employer branding is a key concept when managing human resources. Such management distinguishes the possibility to increase attractiveness with the use of employer brand associations when being an employer of choice. READ MORE