Essays about: "Henrik Hagberg"

Found 1 essay containing the words Henrik Hagberg.

  1. 1. Dealer-Customer Interaction in the Tool Steel Industry : a Case Study of SSAB

    University essay from Ekonomiska institutionen

    Author : David Blidberg; Henrik Hagberg; [2004]
    Keywords : Business and economics; Steel industry; industrial selling; sales process; buying behavior; retail selling.; Ekonomi;

    Abstract : This thesis is a description of the sales process for Toolox, the newest of four products produced by SSAB Oxelösund. Toolox is a tool steel, sold using eleven external dealers throughout Europe. Each dealer carries a wide range of steel grades for different uses. To increase sales volumes SSAB want to have the right support for their dealers. READ MORE