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Found 2 essays matching the above criteria.

1. 1. Branding in the lower level sport club setting : The case of Swedish division 1 ice hockey teams

   University essay from IHH, Företagsekonomi

   Author : Henrik Klouman; Djavid Beljulji; [2012]
   Keywords : Brands; brand equity; branding in sports; brand management;

   Abstract : Background Keller (2009) states that brand equity and the crucial intangiblevalue a brand brings to organizations is perhaps one of the most important marketing topics discussed in recent years. As the competitive market and branding environment for companies are fierce, the sport industry has gradually become more competitive and professional in many aspects of their operations as well. READ MORE

3. 2. Empowerment : A case study in a Swedish hotel setting

   University essay from Internationella Handelshögskolan

   Author : Richard Berlin; Henrik Klouman; Ingrid Nyberg; [2011]
   Keywords : Empowerment; enabling; training; rewards;

   Abstract : .... READ MORE