Essays about: "Henrik Leufstedt"

Found 1 essay containing the words Henrik Leufstedt.

  1. 1. The use of accounts in the four major Swedish banks’ accounting narratives – an impression management tool used as a response to negative media attention?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Axelsson; Henrik Leufstedt; [2014]
    Keywords : Accounting narratives; Accounts; Impression management; Legitimacy; Media; Business and Economics;

    Abstract : Purpose: The purpose of this thesis has been to examine whether accounts have been given by the four major Swedish banks - Swedbank, Handelsbanken, Nordea and SEB - in their accounting narratives as a response to negative media attention in the time period 2009 to 2014, and whether those accounts could be seen as an impression management tool. Methodology: We have carried out a qualitative study on articles published in Swedish web-based media in the time period 2009 to 2014. READ MORE