Essays about: "Henrik Ljungberg"

Found 1 essay containing the words Henrik Ljungberg.

  1. 1. How to capture hidden customer needs in an industrial product development company : A case study at Xylem

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Henrik Ljungberg; Linnea Sahlin; [2014]
    Keywords : hidden customer needs; customer oriented innovation; voice of the customer; radical product development; outtalade kundbehov; kundorienterad innovation; voice of the customer; radikal produktutveckling;

    Abstract : When product development is becoming more and more complex, development costs rising and shorter development times are demanded, it is becoming obvious that a good customer understanding is essential. Previous research has showed that those companies that wish to develop radically new products must work actively with the identification of their customers‘ hidden needs. READ MORE