Essays about: "Henrik Rickardsson"

Found 1 essay containing the words Henrik Rickardsson.

  1. 1. Invisible Branding : Creating brand value from invisibility

    University essay from IHH, Företagsekonomi

    Author : Henrik Rickardsson; Henrik Stierna; Fredrik Stark; [2006]
    Keywords : Invisible Branding; Fashion; Brand Value; Brand Creation; Brand-Management;

    Abstract : Abstract Problem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic. Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry. READ MORE