Essays about: "Henrik Rickardsson"
Found 1 essay containing the words Henrik Rickardsson.
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1. Invisible Branding : Creating brand value from invisibility
University essay from IHH, FöretagsekonomiAbstract : Abstract Problem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic. Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry. READ MORE