Essays about: "Henrik Svensson"

Showing result 1 - 5 of 20 essays containing the words Henrik Svensson.

  1. 1. The storytelling of new experts : How CSR-experts legitimize through storytelling

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanna Svensson; Henrik Pettersson; [2020]
    Keywords : Corporate Social Responsibility; CSR; CSR-Expert; Legitimacy; New Experts; Storytelling;

    Abstract : The formal requirements of experts are diminishing, thus opening up for the expansion of new experts, who are gaining more influence in society. In contemporary society, all organizations are pressured to consider Corporate Social Responsibility (CSR) and are therefore dependent on the new experts within the field. READ MORE

  2. 2. Rättsäker Textanalys

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Henrik Svensson; Kalle Lindqvist; [2019]
    Keywords : linguistics; language processing;

    Abstract : Digital språkbehandling (natural language processing) är ett forskningsområde inom vilketdet ständigt görs nya framsteg. En betydande del av den textanalys som sker inom dettafält har som mål att uppnå en fullgod tillämpning kring dialogen mellan människa ochdator. READ MORE

  3. 3. The coherency between Fjällräven’s brandidentity and brand image : A mixed method case study of an outdoor brand and the coherency betweenits brand identity and brand image.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Henrik Svensson; Pontus Möller; [2019]
    Keywords : Branding; Brand identity; Brand image; Coherency; Brand Derby Matrix; Fjällräven;

    Abstract : Background: It is important to have a coherent brand identity and brand image, as that facilitate the communication process for the brand. It specifically becomes an issue when consumers do not understand what the brand stands for. READ MORE

  4. 4. Can firms get away with questionable content marketing? : An explanatory research about questionable content marketing on social media and its relationship with brand image.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sam Gharakhani; Henrik Svensson; Vincent Larsson; [2018]
    Keywords : questionable content marketing; content marketing; brand image; brand associations; favorability of associations; strength of associations; uniqueness of associations; social media;

    Abstract : The development of social media has increased the usage and prevalence of content marketing. This have enhanced the pressures on marketers to manage and leverage this tool. Also, consumers interaction with valuable content leads to a stronger relationship with the brand which further might enhance the brand image. READ MORE

  5. 5. Future sustainability and digitalisation reshape automotive testing : Using competence and market based business models to address opportunities in building internal capabilities or in spinning off businesses

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Henrik Svensson; [2016]
    Keywords : ;

    Abstract : There are several major trends that will affect the future of the car industry. One trend is the demand for newer models in shorter times. A second trend is the increase in automotive technology. A third trend is the effect of legislation on fossil fuel-based drivelines and the introduction of new technology in the driveline. READ MORE