Essays about: "Henrike Wörmer"

Found 1 essay containing the words Henrike Wörmer.

  1. 1. E-commerce Platforms from a Customer Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henrike Wörmer; Asja Sophie Schrader; [2020]
    Keywords : e-commerce platforms; customer perceived value; customer satisfaction; customer loyalty; Business and Economics;

    Abstract : The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. READ MORE