Essays about: "Hermeneutical phenomenology"

Found 1 essay containing the words Hermeneutical phenomenology.

  1. 1. Consumer Motivation for Co-Creation and Resulting Effects on Brand Knowledge

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Leuenberger; Corinna Jürgens; [2014]
    Keywords : motivation; co-creation; brand knowledge; Business and Economics;

    Abstract : The aim of this study is to contribute to the existing literature on co-creation in investigating consumers’ motives for participation on the one hand and possible effects of this participation on brand knowledge on the other. It thus provides a link between co-creation, motivation, and branding literature. READ MORE