Essays about: "Hibo Hussein"
Found 1 essay containing the words Hibo Hussein.
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1. Uncovering Customer Orientation in Product Development - A Qualitative Study based on the Software Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : PURPOSE: The purpose of this research project is to further advance theory on management of product development by providing insights on customer orientations. The study contributes to the literature by bringing in Actor-Network Theory (ANT) as a new perspective to theorize the process of translations between customer orientation and engineering orientation within product development. READ MORE
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