Essays about: "Hien Minh"

Found 1 essay containing the words Hien Minh.

  1. 1. B2B2B User Interaction and Innovation : A Framework for Complex Customer Relationship Management

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hien Nguyen Thi Minh; [2012]
    Keywords : User Interaction and Innovation; Customer Relationship Management;

    Abstract : Customer Relationship Management (CRM) refers to a set of management procedures that allow firms to manage their interactions with customers. On the other hand, building close relationship with customers is also a capability that helps to enhance innovation performance (Battor & Battor, 2010). READ MORE