Essays about: "High Involvement Products"
Showing result 1 - 5 of 66 essays containing the words High Involvement Products.
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1. Designing a reactive feedback feature for end-users in web-based media software
University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronikAbstract : Customer feedback is essential for improving a company's products or services and increasing customer satisfaction. Despite its value, user involvement faces many challenges, such as low user motivation and feedback with missing context information. READ MORE
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2. Exploring Enterprise Risk Management: A Case Study with a Global Manufacturer of High Technology Products with Operations in Sweden
University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet; Lunds universitet/Riskhantering (CI)Abstract : The purpose of this thesis is to investigate how Enterprise Risk Management (ERM), with an emphasis on risk aggregation, is conducted in practice. The thesis starts with a scoping study to review available literature on ERM. The findings from the scoping study show that literature focus on how ERM impacts certain financial variables, e.g. READ MORE
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3. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.
University essay from Umeå universitet/FöretagsekonomiAbstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE
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4. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE
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5. Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products
University essay fromAbstract : .... READ MORE